Email that earns attention, and replies.
From one-off campaigns to always-on nurture sequences, iGP plans, writes, designs and manages email marketing that moves prospects towards a conversation.
Email Marketing
The channel you own
Email remains one of the most direct ways to reach prospects and customers. Done well, it keeps your business front of mind, builds trust over time and prompts action when the moment is right.
We combine smart segmentation, compelling copy and clean design with automated follow-up so every message feels relevant to the person receiving it.
What’s included
Targeted campaigns
Messages planned around audience, offer and objective.
Segmentation
Grouping contacts so each receives content that suits them.
Campaign design
Clean, on-brand, mobile-friendly templates.
Copywriting
Subject lines and body copy written to be opened and acted on.
Automation
Welcome series, follow-ups and triggered sequences.
Campaign management
Scheduling, list hygiene, testing and deliverability.
Performance reporting
Opens, clicks, replies and enquiries, explained clearly.
Lead nurturing
Guiding prospects from first interest to sales readiness.
What it means for your business.
- Stay front of mind between buying decisions
- Turn early interest into sales conversations
- Personalised messages at scale
- Measurable results for every send
- Copy and design created with conversion in mind
- Connected to your wider lead generation activity
- Permission-based, compliance-conscious sending
From briefing to results.
- 01
Plan
Audience, objectives, messaging and campaign calendar.
- 02
Create
Copywriting, design and build, with testing across devices.
- 03
Send & automate
Campaigns deployed and sequences switched on.
- 04
Measure & refine
Reporting and testing to improve every iteration.
Works even better with…
Let’s talk about email marketing.
Share a few details and we’ll come back with ideas tailored to your business.