Paid advertising that pays its way.
Clicks are easy to buy. Enquiries that turn into revenue are not. iGP builds and manages paid campaigns around the outcomes that matter to your business.
PPC Management
Enquiries over impressions
Many PPC accounts are optimised to look busy: more clicks, more impressions, more spend. We take a different view: every pound should be working towards a qualified enquiry.
That means careful keyword selection, tight audience targeting, landing pages built to convert and tracking that shows exactly which campaigns are generating real opportunities.
What’s included
Google Ads
Search, Performance Max and remarketing campaigns structured for intent.
Microsoft (Bing) Ads
Reach valuable audiences often overlooked by competitors, at efficient costs.
Paid social
Targeted campaigns on platforms such as Meta and LinkedIn, aligned to your audience.
Keyword research
Finding high-intent search terms and excluding the ones that waste budget.
Audience targeting
Location, demographic, interest and behavioural targeting tuned to your ideal customer.
Landing page optimisation
Pages designed to turn paid traffic into enquiries, with ongoing testing.
Tracking & reporting
Conversion tracking and plain-English reports focused on leads and cost per lead.
Budget management
Continuous optimisation, bid management and reallocation towards what performs.
What it means for your business.
- Spend focused on high-intent audiences
- Clear visibility of cost per enquiry
- Landing pages built for conversion
- Continuous, data-led improvement
- Optimised for enquiries and sales opportunities, not clicks
- Transparent reporting on spend and performance
- Joined-up with landing pages, email and qualification
From briefing to results.
- 01
Audit & research
We review existing activity, competitors, keywords and audiences.
- 02
Build
Campaign structure, ad copy, targeting, tracking and landing pages.
- 03
Launch & learn
Careful launch with close monitoring of search terms and early results.
- 04
Optimise & report
Ongoing refinement of bids, budgets, ads and pages with regular reporting.
Works even better with…
Let’s talk about ppc management.
Share a few details and we’ll come back with ideas tailored to your business.